This was completed in 2011 as part of my undergraduate studies. A lot of the advice is now out-of-date.
As part of my final year project at the University of East Anglia I completed research into How small businesses can benefit from online marketing. This research received a first class honours.
This research had two sides. The first side was to find out about the current usage of online marketing and traditional marketing methods, via the distribution of a questionnaire. The other side was to run experiments with real life businesses testing different online marketing methods.
This research looked into the use of:
- a Traditional website
- Online Social networking
- Mobile Internet
From this the following poster sums up the results of the research (this will take a few moments to load). Full copies of the dissertation can be downloaded here.